The secret to success is to know where to start.You need to choose a niche market, get quality traffic to your site and compel the visitor to buy. Visit my web site and learn from experts. Just follow their strategies and YOU will make money online.

Tuesday, July 24, 2007

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Saturday, August 12, 2006

Designing a Web site

When designing a web site you need to keep in mind the needs of your customers. Your web site needs to be user-friendly not fancy and confusing. You need to plan a navigation that compels your visitors to click and buy. Too many people make the mistake of spending thousands of dollars making a web site look fantastic but hard to navigate and difficult to follow the sales process. The result their visitors end up leaving and there is no sale. A lot of sales are lost because people can’t find what they were searching for.

The Headline

Internet buyers are unforgiving. Read my article on sales copy. You only have precious seconds to convince your visitors to buy. A Headline is your attention grabber. It has to compel the visitor to read your sales copy and buy! Simplify the process. Study your competitors or similar sites to get an idea of what is a good web site. It is a good idea to draw on paper a list of all the content, images, products etc you want to include on your site. Draw your homepage etc and lay them out on a table. Then pretend you are a visitor and ask yourself was this easy to navigate? Was I compelled to buy? Get other people to test your design as well.

Build the website

So how will you build your site? There are plenty web designers eager to build your web site and most are expensive. Nevertheless, you only need to do a simple site. You could learn basic HTML and build it yourself or better still buy something like Microsoft FrontPage which allows you to build professional looking web sites effortlessly. Believe me it’s a simple process. Building it yourself is the best way to go. You have complete control and you can maintain the site yourself. Furthermore, many web hosts provide an online web site builder that are easy as 1 2 3. They are WYSIWYG, (What You See Is What You Get). They also supply free shopping carts, scripts for Pay Pal and so on.

Hiring a web designer

If you have big budgets then hire a web designer or web master. Be aware this could cost you an unnecessary fortune. If you do hire someone make sure they create a basic site with a professional looking logo, graphics and payment features you need. Also, make sure you have complete control of your web site. Otherwise, you will have to hire them for every little update. My Tip: Go to your local University or College and hire a talented student. They will appreciate the work and you’ll get a great web site for a fraction of the cost.

HTML online resources

There are many great online resources to teach you HTML. It really isn’t that hard. Check out these FREE HTML tutorials. www.davesite.com/webstation/html www.htmlgoodies.com

The important thing to remember is to keep your web site simple. You should focus on the sales copy not a flashy beautiful web site. Having fancy graphics and banners with flash is a waste of time. The text should do the selling. The sales process should run from top to bottom.

Test your website

Now, its time to upload your web site to your host and test it. You will need a FTP program such as CuteFTP to upload your web pages. Your host will provide information on how to do this. Finally, you should test your web site on various browsers such as Internet Explorer, Netscape and FireFox. If possible try to test it on older computers with older versions of Netscape and Internet Explorer. There are still many people out there with old computers and old operating systems. You should keep this in mind when designing your web site. The whole idea is to get a sale not entertain. Keep it simple and you should succeed!

Nick Grbin is the Web Master of How you make money online!


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Friday, July 21, 2006

Why are e-Books the best way to sell on the internet?

One of the greatest benefits of selling e-Books is that it costs nothing to reproduce and customers receive free delivery. Best of all, every sale you make is nearly all profit. The cost of hosting a web site and collecting money via 3rd party operators such as Pay Pal is very low.

No ongoing manufacturing costs

Once you have an e-Book, there are no costs that are associated with ongoing manufacturing. For example, once it is written, it can be downloaded indefinitely, the shipping is free so there is no distribution and no inventory costs because it is stored at your web host. If your customer takes a money back guarantee, you do not have arrange a product return. There is no bad debts because payment is immediate via your credit card merchant. You do not have to deal with suppliers and usually there are no customer complaints. As I already stated most of the sale is profit.

Saves you time and effort

Selling e-Books saves you a lot of time and effort. You don’t have to deal with most of the issues that tangible goods require. As a home based business you will appreciate the automation that selling e-Books provides. Whether, you’re shopping, on holidays or sleeping, it doesn’t make a difference your web site will work for you 24/7. You will have a lot more time to think strategically about your business and concentrate on growing the business.

Join an affiliate program

If you don’t have your own e-Book, just join an affiliate program and sell someone else’s product. Make sure you pick e-Books that reflect your web site. E-Books do sell and will make money online.

When selling e-Books look for new products especially ones that come with resell rights so your customers can resell as well. Look for e-Books that target a niche market and are written by a reputable author. Finally, do some market research and make sure there is a demand for your e-Book.

Write on something you have a passion on

If you decide to write your own e-Book think about something you have a passion in, or something you know people need information on. Please note that a person can find almost any information they want on the internet. So some people will spend the time surfing the net to fish information. However, most people do not want to spend endless hours sifting through endless pages of information.

Write a “How to do book”

There is a huge market for “How to do books!” Many people just want a book with simple clear and concise information about their topic and are prepared to pay for it. Time is money and a well written e-Book is both convenient and a great time and money saver. People love e-Books because it’s immediate. They can download electronically information even at 2am. They do not have to wait a week or two for something to be delivered to them.

Many fortunes have been made by people with a need for information. After many hours of research they have written an e-Book and sold it online. Just think about something you know people are looking for and it could be viable as an online e-Book. Another tip interview someone you know is an expert in a given topic. It just might make a great e-Book.

Nick Grbin is the Web Master of How you make money online!

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Sunday, April 30, 2006

Developing a Niche Product

When looking for a product to sell on the internet you must apply principles of common sense. Like anything, you must apply your due diligence and research your targeted customers. If anyone makes wild claims that making a fortune on the internet is easy it’s probably a scam. Beware, no one can guarantee a fortune. Like anything, it takes a lot of careful planning, research, education and a lot of hard work.

The truth is you can make millions of dollars online but it takes lots of work. The first thing you need to do is find your passion. It’s a lot easier to develop an online business when you really love the service or product. Think of things you have a lot of knowledge about. What do people ask you about? So how do you translate your passion into a successful online business? Just focus!!! Some people love certain hobbies, others sports, some love cars and others love education. Whatever it is just stop and think. Make a list of things you like and write them down.

Now you’re ready to do some research. You basically need to make sure other people are interested in your passion. This is the first step. You are identifying a targetable niche market.

This is critical to your success. You must study the niche market and then develop a product or service that solves people’s problems. Unfortunately, most people do this the wrong way around. They develop a product or service and then find there is no market for the service.

Check out the online newsgroups, discussion boards, chat rooms and type in your keywords in Google to locate markets that relates to your passion. You also need to research your competitors and how they cater for these markets. Obviously, if there is good demand for your product or service, and few businesses catering for their needs your chances for success is high. Too many competitors or low demand means it’s not viable. Some keyword tools that may be useful in gauging demand are WordTracker and Yahoo Overture’s Term Suggestion Tool. These internet tools assist you in researching which keywords are frequently searched by your targeted market and will identify your competition. Overture will tell you how many times words or phrases were searched in Overture in the last month. If there is already too much competition selling your product or services or not enough customers buying or searching for your keywords, then it’s best to find another niche market. That’s why it’s important to identify a targetable niche market first.

Once you have identified the niche market and a product or service people want it is time to either source or develop the product or service. This is a whole new topic within itself. It is sufficient to say that you can either source the product from a wholesaler or perhaps drop ship the product. If it’s an information product you can write your own ebook or hire someone to write it and sell the product electronically online. Most people convert their information into PDF format or purchase software programs that convert the information into an ebook format. The next step is to write effective sales copy. Once again you can educate yourself and write the sales process yourself, or hire an expert to do this. Your sales letter must be compelling and it must address your customer’s problems with a solution. It has to be something they need or want. In other words, you must address the niche market and then sell them the product. Try to automate this process as best as you can. You must have good sales copy, an automated ordering system such as Pay Pal or click bank, a plan to contact customers such as email or newsletters, ads, headlines etc to attract traffic to your website. This is an ongoing process and you should be constantly testing, tracking and revising this process. Remember when you plan to succeed, you will succeed, but when you fail to plan, you will fail.

Finally, use your customer base to listen to your clients. From time to time, you shouldn’t be afraid to ask questions or survey your customer’s. This can help you do your job better. It can also lead to other niche markets as you discover their needs or other problems needing solutions. As you obtain customers, offer other products or services via your emails or newsletters. Emails are free. This is where affiliate products that are complimentary to your business can earn you backend income. All you have to do is refer your customers to other products they may be interested in and collect your commission. Your success is dependent on effective research and choosing a product or service people are searching for. All you have to do is provide it. Once you master this, there is no reason why you can’t succeed!


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